Diligence Built Around Your Thesis
When a decision has real money on the line and off-the-shelf research can't answer it, we design and run an original study (market data, primary surveys, spatial analysis) built for your question alone.
The custom-research arm of PE 150.
You bring a business or investment question the existing sources can't answer. We translate it into a bespoke methodology (what to measure, from whom, how to cross-reference it) and deliver proprietary evidence you couldn't source anywhere else. Not a shelf report. A study built for your decision.
Question to decision, in four moves.
We anchor on the move you're weighing (an acquisition, a pricing play, an expansion) and the exact question underneath it.
We build the methodology around that question: what to measure, from whom, and how the pieces cross-reference.
Market study, surveys, interviews, spatial analysis: primary data you can't find in any existing report.
A report with the finding, the method behind it, and a clear strategic read you can act on.
Evidence you own, and can defend.
Everything is generated for you and yours to keep: the data, the method, and the interpretation that turns it into a decision.
The answer to your question, with the strategic read behind it.
The primary data we generated: surveys, interviews, market and spatial analysis.
The methodology, documented, so the finding holds up to scrutiny.
Have a question worth answering?
Tell us the decision you're facing. We'll scope the study and tell you what it would take to answer it.
Start a conversation →